🥕🐡 Augh

On July 25th, 2019, a Korean street food channel posted what should have been unremarkable footage: a chef feeding a carrot to a pufferfish to demonstrate its bite strength before preparing it. The fish bit down, regurgitated the carrot, and made a sound. That sound—a guttural, almost human "augh"—would echo across the internet for months.

The clip languished in obscurity until November 2019, when iFunny users discovered it and immediately lost their minds. The "🥕🐡 augh" comment format spread like a plague, appearing under every post regardless of relevance. Twitter picked it up. Instagram remixed it. The fish became simply "Funny Fish," and for one glorious autumn, you couldn't escape its regurgitative cry.

The meme peaked hard and fast. Edits proliferated—the augh sound layered over everything from Joker scenes to SpongeBob clips. But by early 2020, the world had bigger concerns, and a fish choking on a carrot suddenly felt less urgent.

🥕🐡 Augh died as it lived: making one weird noise and leaving everyone confused about why they found it so funny.