How Do You Do, Fellow Kids?

In October 2012, Steve Buscemi appeared on 30 Rock as a private detective attempting to infiltrate a high school. Backwards cap. skateboard. "How do you do, fellow kids?" The scene lasted seconds. The meme has lasted over a decade.

The image became the internet's universal shorthand for try-hard corporate cringe. Every brand Twitter account attempting slang? Fellow Kids. Politicians dabbing? Fellow Kids. Any adult desperately pretending to understand youth culture? Fellow Kids. The format is brutally efficient: one image captures a thousand marketing failures.

What keeps it alive is the endless supply of source material. Corporations will never stop trying to seem cool. Adults will never stop embarrassing themselves attempting to connect with younger generations. Every new attempt at viral marketing creates new Fellow Kids content. The meme feeds itself.

Buscemi himself has acknowledged the meme with characteristic good humor. Twelve years later, brands are still skateboarding into rooms asking how we're vibing. The meme remains ready.